Last updated: January 2024

This Privacy Notice will help you understand who we are, what personal data we collect about you, why we collect it, and what we do with it. When you use our products and services or when you interact with us, we may be processing your personal data.

Our approach to respecting your privacy is based on the following principles:

•  We do not sell your personal data.

•  We only collect the personal data that we need, when we need it, and for as long as we need it.

•  We are transparent and offer you meaningful choices.


Signify is the company that develops WiZ products and services under the WiZ brand. Signify is a global lighting organization with recognized expertise in the development, manufacturing, and application of innovative lighting products, systems, and services.

When this Privacy Notice mentions “we,” or “us,” it refers to the Data Controller; the Signify affiliate with which you had, have, or will have a relationship or that otherwise decides which of your personal data are collected and how they are used, as well as Signify Netherlands B.V. (Registration number 17061150 - High Tech Campus 48, 5656 AE, Eindhoven, the Netherlands). Please note that the Signify affiliates include the subsidiary companies in which Signify N.V. has control, either through direct or indirect ownership.

We protect your personal data in line with our Binding Corporate Rules (“Signify Privacy Rules”).


This Privacy Notice covers the personal data processed in your interaction with WiZ and its products and services. For example, it covers the following:

•  when you visit or use our websites, applications, or social media channels.

•  when you buy our products or services directly from our WiZ webshop.

•  when you use a WiZ product, service, or application.

•  when you subscribe to our marketing communications or marketing initiatives.

•  when you contact or interact with our consumer care team.

•  when you sign-up for a WiZ Beta Program.

•  when you use WiZ for Business.

If you have a direct relationship with us but do not fall within the scope of this WiZ Privacy Notice, your personal data will be governed by a different Signify Privacy Notice which is accessible in our Signify Privacy Centre.

This Privacy Notice only applies to you in case we are the Data Controller for the processing of your personal data. In case we are acting as a Data Processor, the Privacy Notice of the Data Controller will govern the processing of your personal data.

Please keep in mind that since we are an international company, this Privacy Notice may be replaced or supplemented to fulfill local legal requirements, as well as to provide you with additional information on how we process your personal data through specific WiZ products, services, systems, or applications.


Depending on how you interact with us and what products or services you use, or how you use them, we process different personal data about you.



Data Source

Personal data being used

WiZ consumer App: Sign-in Data

If you decide to sign in, the following identifiers are processed:

  Unique Social Account ID. This ID is a unique string of data that does not directly identify you. Other Data, such as the Required data mentioned below are connected to this ID.

WiZ consumer App: Required Data

For the WiZ products and services run as intended and work reliably and securely, some information about your WiZ ecosystem and mobile application is automatically shared with us:

  Information on the mobile application and WiZ installed products (including device configuration data), unique user and device identifiers, external IP address, system error, and crash information.

WiZ consumer App: Optional Data

For product and service improvement, personalization of the services, or our marketing efforts, optional analytic information is shared with us. When required, we will ask for your prior consent to capture this data.

  Information on the use of the mobile application, services, installed products, and unique user and device identifiers.

WiZ Pro (for Business)

Only if you are a WiZ Pro user:

  We may ask you for your full name and email address for login authentication purposes. Optionally, you can also provide us with the building address and phone number.

WiZ Beta Program

We collect additional personal data of users who choose to join our Beta programs.

  This includes full name, postal address, unique user and device identifiers, and contact information.



Data Source

Personal data being used

Purchase and return pages

Product or service subscription information, order information such as contact details, shipment and invoice address, invoice information and history, and payment status. We do not capture, store, or have access to any banking or credit card information other than the general payment status (payment successful, payment declined or payment on hold). If applicable, we also process return or exchange information.


Data Source

Personal data being used

Website technologies

Websites you visit or links you click in our marketing e-mails or similar communication channels.

Contact Forms, Marketing Forms, and similar Forms.

If you submit a contact form or sign up for our newsletters or marketing offers, we may process certain personal data about you. We may collect the following personal data:

  Your name and contact details.

Customer Care

We use personal data to provide you with consumer support, respond to your inquiries, fulfill your requests, and provide you with related consumer service. We may also use this personal data to improve and customize our products and their functionalities and to train our consumer care employees.

When you contact our consumer support, or when you communicate with one of our consumer care representatives by email, phone, social media channels, or similar, we may process the following personal data:

  The recording of the call if you have provided your prior consent when required.

  Your questions or requests that you made.

  The status of the request.

  Any Data Source available to us if these are necessary to provide consumer support.

Exceptionally and where needed for product security, product replacement, recalls or other related reasons, we may ask you to provide your contact information. In these cases, this contact information may only be used for the aforementioned purposes.

Reviews and feedback

We use this personal data to provide us and other users with insights into the value of our products and services.

When you use this functionality, we may process the following personal data:

  Your comments and reviews.

  Your name.

Promotions, Sweepstakes, and competitions

We use this personal data to allow you to register in a competition, to avoid fraud, to provide the prize, and for marketing communications in case you have consented to these.

If you choose to take part in our competitions, depending on your choices or the competition requirements, we collect the following personal data:

  Your name, contact information, postal address, date of birth, and other information as necessary or as required by the terms of the competition.

Social listening

We use this personal data to obtain an overall view of people’s perceptions of us and our brand and to resolve problems regarding our products and product functionalities.

When you interact or communicate on social media in a public manner, your personal data is processed by a third party that provides social listening services to us.

The personal data collected includes, depending on what you choose to make public, information such as name, interests, comments, and content you have posted/shared.

User Generated Content

If you have agreed to it, we may use the content you have published online (such as pictures or videos you may have taken which contain WiZ products) to showcase them to the public on any of our channels.

The personal data processed depends on the information that you have made public. The personal data collected may include information such as username, and comments or content you have posted.

Please remember that the content you have agreed to provide to us can be viewed by the public, and, as such, before agreeing, you should review if you are comfortable sharing any personal data that may be made public.

Third parties

In addition to our websites, apps, and other digital channels, we may also use other sources to obtain information about you, such as social media platforms, joint marketing partners, or other suppliers of products and functionality that complement the WiZ ecosystem, such as suppliers of voice assistant functionality.

Which personal data is processed depends on your choices and the third parties involved. If you would like to receive specific information about this, please contact us.


We use your personal data to provide you with a secure, reliable, and personalized experience with our WiZ products and services. We may also improve our products based on your feedback, provide customer support, or engage in personalized marketing communications, amongst others.




Providing the service, conclusion, and execution of agreements

  This purpose includes the use of personal data in connection with the conclusion and execution of agreements with you and includes activities such as sales, billing (incl. settlement of payment transactions), shipment of products or services, registration on mobile applications or websites, warranty, transactional, service, or legal communications, account management, as well as the provision of essential product functionalities.

  Processing your personal data when requested or consented by you.

Providing personalized support including replying to a query

  This purpose includes providing personalized support via communication channels, such as consumer care. You may be able to call, chat, or send us messages via social networks.

Relationship management, personalized communications, and (direct) marketing

  This purpose includes the use of personal data in connection with activities such as maintaining and promoting contact, external communications, account management, product recalls, execution and analysis of market surveys and marketing strategies, and execution of direct marketing communications.

  Providing a personalized experience by presenting products and offers tailored to your preferences, interests, or profile through personalized emails, messages, or ads, which are presented through different digital touchpoints such as email, our mobile applications, or social media channels.

Product and service personalization

  This purpose includes personalizing our products, services, and functionalities by tailoring them to your preferences and interests (such as personalization on our websites or applications).

Product and service improvement and development

  This purpose includes improving the products, services, product functionality, communications, or mobile applications and developing innovative technologies or functionalities.

  Sending survey communications for market research purposes. We only send you these types of communications with your prior consent unless this is not required under applicable law.

Compliance with legal obligations

  This purpose includes the use of personal data in connection with the performance of a task carried out to comply with a legal obligation to which we are subject, including the disclosure of personal data to government institutions or supervisory authorities, including tax authorities and other competent authorities for the sector in which we operate. In case of a request from an authority to disclose the personal data of our consumers, we will follow our WiZ Agency Disclosure Requests notice.

Defense of legal claims

  This purpose includes the use of personal data in connection with activities such as preventing, preparing for, or engaging in dispute resolution.

Security and protection of our interests/assets

  This purpose includes the use of personal data in connection with the security and protection of our interests and/or assets and our consumers, business customers, and business partners, including the safeguarding of the security and integrity of their business sector. In particular, it includes activities such as detecting, preventing, investigating, and combating (attempted) fraud, criminal or objectionable conduct directed against us, our employees, or customers (including the use of and participation in our incident registers and sector warning systems), activities such as those involving health and safety, authentication of customer, supplier or business partner status and access rights (such as required screening activities for access to our premises or systems), and activities such as deploying and maintaining technical and organizational security measures.

Assessment and (re)screening of (potential) customers, suppliers, and/or business partners (WiZ Pro)

  This purpose includes the use of personal data in connection with the assessment and acceptance of certain third parties (such as consumers, business customers, suppliers, and business partners), including confirming and verifying the identity of relevant Individuals (which may include the use of a credit reference agency or other third parties), conducting due diligence and screening against publicly available government and/or law enforcement agency sanction lists and other third-party data sources, using and participating in our incident registers and sector warning systems and/or third-party verification services.

Business process execution, internal management, and management reporting

  This purpose includes the use of personal data in connection with activities such as management of company assets (including IT systems and infrastructure), finance and accounting, credit assessment (including setting credit limits) and risk management, conducting (internal) audits and investigations, implementing business controls, provision of central personal data facilities for efficiency purposes, management of alliances, ventures, mergers, acquisitions, and divestitures, reorganizations or disposals and integration with purchaser, management reporting and analysis, archive and insurance purposes, legal or business consulting, government and legal affairs, and intellectual property management.


With your prior consent or when allowed by applicable law, we may send you tailored direct marketing communications about our products, services, events, and promotions. We may contact you via different channels such as email, our websites, mobile applications, or through third parties such as social media or other publishers.

We can tailor the communications to your preferences and behavior and provide you with a personalized experience by way of analyzing and combining the personal data associated with you. In essence, we strive to make our products and their functionalities contextualized to respond to your preferences and needs. We are aiming to provide smarter and more enriching experiences.

We may also collect and use measurements deriving from these communications to create segments of our audience showing which of our products and services users are interested in and track the success of our marketing efforts.

We may use your personal data to invite you for consumer feedback or market research campaigns as we are constantly working to improve our products and services and to make them more in line with what consumers want. We only send you these types of communications with your prior consent unless this is not required under applicable law.

If at any moment you decide that you no longer want to receive these personalized communications, you can always unsubscribe from them. To unsubscribe, you can click on the unsubscribe button found at the end of every marketing communication we send or contact us, and we will do this for you.

Please note that even if you opt-out from receiving marketing communications, you may still receive administrative, service, or transactional communications from us, such as technical and/or security updates of our products, order confirmations, notifications about your account activities, and other important notices. You cannot unsubscribe from these types of communications.


We keep your personal data for the period necessary to fulfill the purposes for which it has been collected. Please keep in mind that in certain cases a longer retention period may be required by law. The criteria used to determine our retention periods include:

- How long is the personal data needed to provide you with our products or product functionalities or to operate our business?

- Do you have an account with us? In this case, we may keep your personal data while your account is active or for as long as needed to provide the product functionalities to you.

- Are we subject to a legal, contractual, or similar obligation to retain your data? Examples can include mandatory data retention laws in the applicable jurisdiction, government orders to preserve data relevant to an investigation, or data that must be retained for litigation, protection against a possible claim, or tax purposes.

Your personal data processed is retained for as little time as necessary, after which we anonymize or delete it when there is no longer a consumer, legal, or business need for your personal data to be retained.


We never sell your personal data. We also do not share your personal data except in the cases described here. Whenever we share your personal data, we ensure that the appropriate safeguards are in place.

If it is necessary for the fulfillment of the purposes described in this Privacy Notice, we may share your personal data with the following parties:

•  Our subsidiaries and affiliates: due to our global nature, your personal data may be shared with our affiliates.

•  Service providers and business partners: like many businesses, we may outsource certain activities to trusted third-party service providers to perform functions and provide services to us, such as cloud providers, consulting providers, shipping providers, payment providers, and electronic communication service platforms.

•  Public and governmental authorities: We may share your personal data when required by law, or as necessary to protect our rights, we may share your personal data with entities that regulate or have jurisdiction over us or our subsidiaries and affiliates.

•  Professional advisors and others: we may share your personal data with other parties including professional advisors, such as banks, insurance companies, auditors, lawyers, accountants, and other professional advisors.

•  Other parties in connection with corporate transactions: we may also, from time to time, share your personal data during corporate transactions, such as during a sale of (part of) a business to another company, or any reorganization, merger, joint venture, or other disposition of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding).

•  To third parties in the WiZ ecosystem: If you choose to connect your WiZ lighting system with products and services of providers complimenting the WiZ ecosystem (e.g., voice assistants, third-party applications, etc.), we may share with them limited information such as light configuration and state. These third-party services are offered by independent third parties. You should carefully review their policies to determine how they will treat your personal data.

•  Upon your privacy request in case of a personal data portability request, we will disclose your personal data to the entity you have indicated you want to port your personal data to.

•  We may share your personal data with any other party if you have provided your prior consent for this.



As we are a global organization, your personal data may be transferred to or accessed from different countries.

For cross-border transfers within our companies, we rely on our Binding Corporate Rules (“Signify Privacy Rules”). Our Signify Privacy Rules require all Signify affiliates, subsidiaries, and trusted third parties worldwide to use the same or similar standards of protection for personal data regardless of their location. 

For cross-border transfers outside our companies, whenever we transfer your personal data outside the European Economic Area (EEA) and/or to a country that does not have an adequacy status, we ensure compliance with applicable data protection laws and implement adequate technical, organizational, and legal mechanisms (for instance, by using the Standard Contractual Clauses as approved by the European Commission) that ensure a level of protection that is essentially equivalent to that in the EEA.


We have appropriate security measures in place to prevent personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those who have a genuine business need to know it, including requiring our service providers to use appropriate measures to protect the confidentiality and security of your data. Those processing your information may do so only in an authorized manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a data security breach where we are legally required to do so. More information on our security-by-design approach can be found here. If you have reason to think that your interaction with us or your personal data is no longer processed securely, please contact us.


You have the following privacy rights:

  Confirmation: Obtain confirmation from us as to whether we process your personal data.

  Access: Obtain a copy of your personal data being processed by us.

  Rectification: Have your personal data rectified.

  Erasure: Have your personal data anonymized or deleted.

  Restriction: Have your personal data restricted.

  Object to:

1. (General) the use of your personal data on grounds relating to your situation, unless we can demonstrate prevailing compelling legitimate grounds for the processing of your personal data

2. (Direct marketing) receiving direct marketing communications. If you object to the processing of your personal data for direct marketing purposes, the relevant personal data shall no longer be processed for such purposes.

3. (Automated decision-making) the use of your personal data which is based solely on automated personal data (including profiling), and which results in adverse legal or similarly significant effects concerning you.

  Data Portability: the right to receive your personal data in a structured, commonly used, and machine-readable format and have the right to transmit that personal data to another company.

  File a complaint or contact us at any time: with privacy-related questions and/or complaints regarding the application or violation of our Privacy Rules or Privacy Notice by us.


To exercise your rights, use our privacy request form or contact us.

You also have the right to obtain a copy of our Signify Privacy Rules and make use of your third-party beneficiary rights and/or claim damages. Additionally and if applicable to you, the EU General Data Protection Regulation also gives you the right to lodge a complaint with your local supervisory authority.

The above rights are not absolute and can be reasonably limited, for example when the exercise of such rights adversely affects the rights and freedoms of others. For more detailed information on your rights, please see our Signify Privacy Rules.


We do not intentionally collect information from children.

  Special note to children under the legal age of majority: if you are under the legal age of majority in your country of residence, you will need your parent or guardian's consent before sharing your personal data with us.

  Special note to parents of children under the legal age of majority: we recommend you check and monitor your children's use of our products, systems, services, and applications (including websites and other digital channels) to make sure that your child does not share personal data with us without asking for your permission.


We would like to remind you that it is your responsibility to ensure that the personal data you provide us with is accurate, complete, and up to date. Furthermore, if you share with us the personal data of other people, it is your responsibility to collect such personal data in compliance with local legal requirements. For instance, you should consider informing other people, whose personal data you provide to us, about the content of this Privacy Notice and obtain their prior consent. It is your responsibility to ensure that the information you share with us does not violate any third party’s rights.

If you decide to return, sell, or share a WiZ product with others, or if you are considering using a secondhand WiZ product, please note that certain WiZ products may internally store personal data relating to you or your use of the product. In such cases, please make sure:

  In case you give access to third parties to your WiZ products or services, you are comfortable with these third parties being able to access the personal data contained within them.

  You consider performing a factory reset of the product.

We strongly encourage you to periodically check which home members have access to your WiZ ecosystem. This can be done through the settings tab in your WiZ mobile application.


This Privacy Notice may change from time to time. We encourage users to periodically review this Privacy Notice for the latest information on our privacy practices. The most recent version of this Privacy Notice will govern our processing of your personal data and can be found on the WiZ website.


We make use of functional cookies, analytic cookies, and advertising cookies in our websites and mobile applications. Where required, we will ask for your prior consent.

To learn more please read our Cookie Notice.


For any questions related to the protection of your personal data by us or regarding this Privacy Notice, you can contact the Signify Privacy Office:

  Mail: Signify - Attn: Privacy Office – Basisweg 10, 1043 AP Amsterdam, the Netherlands; or

  Online: Signify Privacy Center, “Privacy request” section.

Please keep in mind that certain communication channels are not always secure. Therefore, please do not include sensitive information in your communications to us.